Hair Gel :: Business Management Studies

Hair GelBrylcreem (brill-cream) was created in 1929. It was in any case invented atthe Chemico Works in Bradford Street in Birmingham. Brylcreem was thefirst mass-marketed mens hair care product. Its purpose is to keepcombed hair in place. The shiny look it gave to the hair was toofashionable for a time. Other substances, including petroleum jelly,were in use for this purpose earlier. During this time Brylcreem hadthe jingle which was Brylcreem A Little Dabll Do Ya which wasintroduced to the TV viewers at that time. This greasy substance usedby men, so they could slick and style down their hair. It comes in atube and a small amount is squeezed out, rubbed amongst the palms, andapplied to the head. The company brylcreem has been around for a longtime. They market gels, wax and cream. Brylcreem are still aroundtoday, but they are non as customary as they were back then. They alsotried to come back into the market as they tried to introduce newproducts and new packaging which was i n 2002. The trouble they had wasthat they sat back and let other companies join in. At that time theydid non market very well. So now at the moment, not that some(prenominal) peopleuse the product. So this company shouldnt really be a problem for me.DaxThis Company has just started over in the UK but is quite a well knownin the USA. The company has been established in 1983 in the USA andbrought over to UK in the year 1994. There weakness is that they arenot well known but are beginning to be known quite well. They have nomarketing strategies out. They have two types of waxes out on themarket. One of them is called wave and groom and the other shortand neat. People have made complaints about there products before. The wave andgroom product because it genuinely sticks to your hair like glue andpeople also say because their product is partly made out of oil it idhard to get out of your hair. They also supply a shampoo to get thewax out but it doesnt say that on the wave and groom tin. They are anot so big here as they are in USA so my product should be able towithstand them.TRE semmeTRE semme except do only one type of wax. They also do fibre puttywhich is a sticky wax. TRE semme has only been marketed nation- widefrom August 2004. The products they do are shampoos, mousse,