Fast food restauran Essay

For each category I analyse I will show the male and female results in comparison then summarise what I interpret from the results below. Due to the fact that there are more females in Stotfold than there are males. The females’ preferences will have a larger bearing on any possible fast food restaurant to be developed. As there are unequal results from both genders I have converted my results to percentages before showing them on the graph. Visit Frequency Below is a bar chart comparing the visit frequency of male and female. I have shown the data on a bar chart because it is easier to compare. Male and female do not differ significantly as far as visit frequency is concerned. Most customers visit a fast food restaurant every two weeks, which, if there are enough customers, is sufficient to keep a fast food business afloat. Most Important Feature The bar chart below shows what both male and female consider to be the most important feature of a fast food restaurant. This just confirms what the general analysis stated: – that if a business is to succeed its customers must have confidence in its hygiene. The bar chart below shows a comparison between male and female fast food type preferences. The females’ main preferences are already well catered for in Stotfold. Kebab shops are, however , hard to find in this area and are highly popular among males. If a Kebab restaurant opened in Stotfold it could target male customers, although I have noticed that it is not just younger males that enjoy kebabs as one might have expected. Cost The chart below shows what male and females expect to pay for a fast food meal for one. This chart shows that more men are prepared to pay more for their meal than women. I think this can be shown more clearly so here is another chart showing the same information but with different price categories. This shows that the majority of males expect to pay over i 4 whereas females expect to pay below. This shows the male market is more profitable providing production and retail costs are kept to a minimum, 4) Place Information about Stotfold Stotfold is a growing town. The development of new houses in the area means that by 2004 the population will have risen by nearly 25%. The population of Stotfold in 2000 was 6680. In 2004 it is estimated that it will rise to 8180. There are also plans to develop a leisure centre in Stotfold, which may attract even more people to the area. Stotfold is on the border between Bedfordshire and Hertfordshire; there are many fast food restaurants in Hertfordshire, including large franchises, which would pose a threat to small companies opening up in the area. In my research I have collected information from Bedfordshire but the well-established businesses in Hertfordshire should be taken into account when deciding to start a new company in the area. There is an area of land on the outskirts of Stotfold by the old doctors surgery. It has planning permission and there is a possibility of a Sports facility being put up there. It is on a main road so has good access and a cycle path leading past the area. It would be extremely expensive to develop this land but if a new Sports facility were to be opened there it may be possible to incorporate a new restaurant on the complex. Below is a map showing the location I referred to. The area is within the shaded rectangle.