Brand Image of a University

foundation Origin of Report As a part of our Marketing 465, vane Management course, we learnt the assorted aspects of marketing and the management of brands. Problem and Purpose We were appoint a interpret where we were asked to find give away the brand image of cliquish university business graduates and more specific on the wholey, the brand image of northeastern s unwraphern University, its attitude and state any improvements if necessary. Scope and Limitations The main limitation of this project was the neglect of time required to carry out the type of seek this project requires. Historical Background HypothesisWe hoped to establish that North South University is the best cloak-and-dagger university in Bangladesh. Research Methodology As stated previously, callable to the lack of time we were not able to conduct the type of in-depth explore that this project required. Instead the basis of our research were a set of in-depth interviews we carried out among various categories of people, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students of other universities, faculties of other universities, the University Grants Commission, prospective students, and the general public.There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly. THE SURVEY Findings Current Student For the current students who study at North South University, this is the best alternative for us after IBA and expiration abroad for studies. Its the pioneer private university in Bangladesh, and quite popular. blush though with the years the calibre of nonspecific urethritis has diminished, at that place argon too many students taken in, and especially through the backdoor policy, and its gravel really unfair to those who work hard.However, nonspecific urethritis still has a clump of hot name, and people do have goodwill towards it. Alumni According to the questions asked to Alumni of North South University, they consider that nonspecific urethritiss graduates have an advantage e rattlingplace other graduates of other schools because they atomic number 18 more fluent in English, smart, and slow adaptable with the organizational environment. Guardians According to guardians of students studying in North South University, they conceptualise that NSU graduates will be able to have Jobs in MNC, monetary benefit, and be able to finish graduation quickly.They also believe that NSU is highly competitive, has the best educational flavor, and the best faculty. Faculties According to faculties believe that NSU is a good university merely not as good as IBA. This is because IBA concentrates more on practical fieldwork, where NSU is still lacking. other factor they said that NSU has very short semesters, so faculties bent able to cover their topics completely. However, NSU students have good presentation skills, atomic number 18 intel ligent and also street smart. EmployersCertain employers believe that the graduates that come out of NSU are very hot-headed and pompous, and many of them have high CGPAs entirely cannot even communicate properly in the English language. NSU is believed to be the next best alternative to IBA. IBA might have worse teachers, but their student intake is much better. Students of other universities Students of other universities believe that a private universitys business program provides better job opportunities. unavowed universities are more efficient than pubic universities. North South University is very popular and quite sought after. University staffThe university staff believes that the environment of NSU is not good. They brought up issues regarding clothing and students behaviour. They think students are very rude and disrespectful. University Grants Commission There are several factors through which the UGC grants a university, it focuses on infrastructure, faculties, how mu ch money there is in the bloodline to make their own campus etc. Then in order to consecrate a university, they see how many students compete for a single nooky during the admission process, the value of the certificate in the job sector, the quality of the faculties and the quality of the students.A complaint they made is that all universities are expected to stir to their new campus within 5 years of establishment, but none of the private universities have been able to do so. Prospective Students Most of the prospective students we interviewed, somewhat the age of 16-18, none of them want to come to NSU. They believe that NSU is fitting too overrated and crowded. They would either try for abroad, or a public university, and accordingly try for a private university. General Public In the look of the general public, NSU is still very sought after and considered a very good place for education.Its only the people who are direct recipients of NSUs output, the students and the employers who are affected the most. NSU students are seen are very culturally fast and ignorant. Conclusion After research we can conclude that academically, the students of NSU are good but there are behavioral and attitude problems among themselves. Theyre more ignorant nigh whats going on outside of NSU and theyre very pompous and they lack professionalism in the corporate world. There are a certain percentage of students who create a bad image for NSU, so most students are slammed with this label as well.But NSU comprises of all types of students from various social and economical backgrounds and not all are bad. Recommendations Alumni tenet method should be more practical based Internship in a good organization is very important. CPDS of NSU should be efficient plenteous to manage their graduates internship in a good organization NSU should cram more and more seminar, workshop regarding different organizational issues. University staff flush English grammar in both readin g and writing environmental compensate cultural discipline manner build up moral computer address dress code study moreEmployers NSU should increase their employability NSUs image is of No. 2, they should raise it to No. 1 NSU should move on to the researching level and provide consultancy to the different companies. Most strange universities do consultancy work for companies on their countries. It really sets the standard for good quality education. Universities should talk to employers and brush up on the curriculum NSU should go for downward extension and start from the grassroots level. They should create primary and supplementary level education so that the students go directly to the university level.